Birla Estates, which is a subsidiary of Aditya Birla Real Estate, unveiled this year’s T20 2025 campaign, which is Every sq. ft. tells a story with RCB stars. Birla Estates, who is a known real estate builder, is now a main sponsor of RCB for this T20 2025 season.

The campaign has 3 digital video assets. It is from McCann, and it shows the emotional connection between Chinnaswamy Stadium and Birla Homes. The emotional catches on the cricket field are related to the emotional memories at a Birla home.

RCB COO Rajesh Menon is happy with the continued partnership this year, too. Following 41.3 million impressions in the last year, Birla Estates aims to exceed all expectations this season through better fan engagement.

With the new tagline ‘Every sq. ft. tells a story’, Birla celebrates the dreams and stories that will define every buyer’s journey. The fourth year support of Birla Estates with the RCB team has evolved over the years to become a major collaboration. It also shows the brand’s commitment to excellence.

The new 2025 Campaign

The 2025 campaign is a story which captures the lows on the cricket ground as well as the highs of a catch. Like that in every home by Birla Estates, each sq. ft. tells a great memory. Anitha Krishnan, the Head of Marketing of Birla Estates, said our partnership with RCB has evolved over the seasons.

We take great pride in being the Main Sponsor of RCB. The Birla brand is presented on the players' jerseys. The new campaign is an extension of our corporate vision. It goes beyond building better home spaces that tell great stories.

Just as every milestone in cricket shows better dedication, every home from Birla Estate becomes a symbol of life’s cherished moments. Through this campaign, Birla aims to create an emotional connection with its buyers. It blends the love for cricket with the pride of homeownership with Birla.

Rajesh Menon, the COO of RCB, said that he is happy to continue their great association with Birla Estates. Together, RCB and Birla aim to increase the fan's experience. They wish to create the best memories on and off the cricket field. Their partnership is a testimony to a shared vision of inspiring cricket fans.

Last year, Birla Estates saw 41.3 million impressions, with a reach of 10million+ for its T20 campaign. As the new T20 2025 season approaches, every fan can expect an exciting lineup of initiatives driven by this partnership. Birla Estates wishes to make a lasting impact where the campaign assets are leveraged across social media platforms.

Birla Estates Newlanch Project is Birla Evara